Privacy Policy

Last updated: May 18, 2026

1. Who We Are

herFunds is operated by Elson Solutions ("herFunds", "we", "us", "our"), the data controller responsible for personal data processed through this platform. You can reach us at info@herfunds.capital for any privacy-related inquiry.

2. Information We Collect

We collect information you voluntarily provide when using herFunds, including account details (name, email, password), search queries, filter preferences, saved opportunities, and any information submitted through forms. We also automatically collect usage data such as pages visited, browser type, device information, and IP address through standard web analytics.

3. How We Use Your Information

We use collected information to:

  • Provide and improve the herFunds search and discovery platform
  • Personalize your experience and deliver relevant funding opportunities
  • Analyze usage patterns to improve our services
  • Communicate updates about new opportunities or platform features
  • Process subscriptions and one-time purchases through our payment provider
  • Ensure platform security and prevent misuse

4. Legal Basis for Processing

Where GDPR or equivalent law applies, we rely on the following legal bases:

  • Performance of a contract — to provide the platform, fulfil paid plans, and deliver purchased digital products.
  • Legitimate interests — to operate, secure, and improve the platform, prevent fraud, and analyze aggregated usage.
  • Consent — for non-essential analytics or marketing cookies and newsletter subscriptions. You may withdraw consent at any time.
  • Legal obligation — to comply with tax, accounting, and other regulatory requirements.

5. Data Sharing & Recipients

We do not sell, rent, or trade your personal information. We share personal data only with the following categories of recipients:

  • Paddle.com Market Limited ("Paddle") — Merchant of Record. All orders, subscriptions, payments, refunds, invoicing, and sales tax compliance are handled by Paddle as the reseller of our products. When you make a purchase, the personal and payment data you submit at checkout is collected and processed by Paddle as an independent controller for those purposes. See Paddle's privacy policy at paddle.com/legal/privacy.
  • Service providers and subprocessors — hosting, database, email delivery, analytics, and customer support tooling, bound by confidentiality and data-processing terms.
  • Professional advisers — legal, accounting, and compliance advisers where necessary.
  • Authorities — where required by law, court order, or to protect our rights.

6. Data Retention

We keep personal data only as long as needed for the purposes described above:

  • Account data — for the lifetime of your account and up to 24 months after deletion or last activity.
  • Transaction and billing records held by us — up to 7 years to comply with tax and accounting obligations. Paddle retains its own transaction records according to its policy.
  • Support correspondence — up to 24 months after the case is closed.
  • Analytics and usage logs — typically up to 14 months in aggregated or pseudonymised form.
  • Marketing data — until you unsubscribe or withdraw consent.

When data is no longer needed, it is deleted or anonymised.

7. Cookies & Tracking

herFunds uses essential cookies for platform functionality and analytics cookies to understand how users interact with our service. You can control cookie preferences through your browser settings.

8. Data Security

We implement appropriate technical and organisational measures including encryption in transit (TLS/SSL), secure data storage, access controls, and least-privilege administration. However, no method of electronic storage is 100% secure, and we cannot guarantee absolute security.

9. International Transfers

Personal data may be processed outside your country of residence by our service providers and by Paddle. Where data leaves the UK/EEA, we rely on appropriate safeguards such as Standard Contractual Clauses or adequacy decisions.

10. Your Rights

Depending on your jurisdiction, you may have rights to access, rectify, erase, restrict, port, or object to processing of your personal data, and to withdraw consent. EU/UK users also have the right to lodge a complaint with their local supervisory authority. To exercise these rights, contact us at info@herfunds.capital. We will respond within 30 days.

11. Children's Privacy

herFunds is not directed at individuals under the age of 16. We do not knowingly collect personal information from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify users of material changes by posting the updated policy on this page with a revised date.

13. Contact Us

Questions about this Privacy Policy? Contact Elson Solutions at info@herfunds.capital.